Brands in AEM
We need to create brands for starting with Personalization.
The personalization configuration page can be opened by clicking on Adobe Experience Manager link as below.
On clicking on personalization will open further configuration for audiences, offers, activities.
Links to create audience, offers, activities.
Now let us see how to create brands
Both activities/offers help to create a new brand.
Once we are in activities/offers, click on create, Create Brand below screen appears.
Enter the Brand title and relevant tags, click on create.
Now we have a new brand created.
Under the new brand we have options to create Folder or Offer, Area, Area As Live Copy.
Based on the requirement we can now create any levels of various personalized content this way.